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“Share a Coke” Nigeria
FMCG
- Campaign
- Youth & culture
Strategic PR & Communications
I am Mabel Adeteye, Strategic Comms Expert
A member of the Forbes Communications Council and 3-time PR Power List honoree.
16 yrs
brand, PR & corporate comms
“She is a problem solver and a determined leader who knows how to get her team to achieve set objectives.”
Dr. Morayo Afolabi-BrownBrands I’ve worked with
What I do
Strategic Comms
Certified (MCIM, MCIPR, ANIPR) with 16+ years' experience leading global communications that align with business goals.
Brand Management
With advanced brand certification, I've led rebrands and campaigns that boost engagement and recall.
Traditional & Digital PR
A CIPR and PRCA UK member, I fuse traditional PR with digital tactics for standout campaigns and coverage.
Crisis Management
Known for calm crisis leadership, I manage brand threats with strategic messaging and stakeholder alignment.
Campaign & Events Management
From Wema Bank to Coca-Cola, I lead large-scale, multi-channel campaigns from concept to delivery.
Sustainability & CSR
Certified in Strategy & Sustainability (IESE), I design CSR programmes that deliver purpose and real-world impact.
Storytelling
As a Fate Foundation trainer, I craft stories that spark action — rooted in data and cultural insight.
Accredited & affiliated
- Forbes Communications Council
- 3× PR Power List
- MCIM
- MCIPR
- ANIPR
- PRCA UK
Selected work
Let’s have a look at my work
Leaders of Tomorrow
Aviation
- Campaign
- Youth & culture
One Day MD/CEO
Banking
- Engagement
- Youth & culture
80th Anniversary
Banking
- Brand
- Milestone
Sounds of ALAT
Digital banking
- Digital
- Music & culture
Crisis communications, End SARS
Media — TVC Communications
- Crisis
- Reputation
Rebranding TVC Communications
Media — formerly Continental Broadcasting Services
- Rebrand
- Identity
In their words
Testimonials that speak to my results
She is a problem solver and a determined leader who knows how to get her team to achieve set objectives.
Dr. Morayo Afolabi-BrownMabel is, without doubt, one of the hardest working, most creative and talented PR and Corp Comms professionals I have worked with. Give her her wings and she will fly high for your company and your brand.
Andrew HalonI worked with Mabel when she was a Public Relations Analyst at the Quadrant Company. She showed exceptional aptitude towards media relations and management and she was very meticulous in the delivery of her role. She knows how to own whatever role she finds herself in and bring out the best in it.
Oreoluwa EttuYou will meet a lot of people in your career; one of those you should keep like stolen treasure is Mabel. She is thorough, dedicated, precise, honest and intelligent. I thoroughly enjoyed working with her. A solid team player, she has the charisma and energy of a natural born leader. I expect greater things from her in the days to come.
Mabel is a very articulate person who looks into detail and keeps a very close relationship with her customers. I have worked closely with you and understood how important it is for you that the customer is satisfied.
Ademola SanyaMabel's creative thinking, expertise, positive can-do attitude and drive as a Public Relations professional makes her an absolute pleasure to work with. She continually delivers results; goes above and beyond in providing exceptional service and support to all clients under her portfolio; and shows genuine integrity and respect as a service provider. Mabel is enthusiastic, personable and a brilliant networker. Her strengths in staying across issues, pro-actively offering solutions and ideas and being adept at all aspects of communications make her a valuable contributor to any situation or team.
Work with me
Mentorship
Learn from 16 years in the room
One-to-one mentoring, in-house team training, masterclasses and advisory for people and teams who have to communicate when it matters most.
See the formatsBookings & enquiries
Have something coming up?
Keynotes, panels, workshops, media requests and advisory briefs — send the details, or call +234 816 316 7152 directly.
Start a conversation