Strategic
Comms Expert
A member of the Forbes Communications Council and 3-time PR Power List honoree.
My name is Mabel, I’m a thought leader and brand communications professional driving global brand success.
With over 16 years of experience in brand management, public relations, and corporate communications strategy, I have developed comprehensive communication strategies while managing brand reputation and stakeholder relations.
My career includes leading communications for global brands like Etisalat Nigeria, Nokia, Mastercard, Wema Bank, British Airways, Coca-Cola, Ford, Google etc with expertise in crisis communications and strategic communication and campaign management.
I have served on the CIPR International Committee for four years and i am recognized for my strategic thinking and innovative approach to corporate storytelling
Comms
Mgt.
Digital PR
Mgt
Events Mgt
CSR
Telling
Certified (MCIM, MCIPR, ANIPR) with 16+ years’ experience leading global communications that align with business goals. I drive messaging that builds trust, elevates leadership, and navigates high-stakes moments including crises.
With advanced brand certification, I’ve led rebrands and campaigns that boost engagement and recall. As a Forbes Council member and PR Power List honoree, I build authentic, resonant brand identities.
A CIPR and PRCA UK member, I fuse traditional PR with digital tactics for standout campaigns and coverage. My work spans headline news to YouTube monetisation—delivering impact with consistency and authenticity.
Known for calm crisis leadership, I manage brand threats with strategic messaging and stakeholder alignment. My award-winning work during 2020 turned disruption into trust, resilience, and renewed leadership.
From WEMA Bank to Coca-Cola, I lead large-scale, multi-channel campaigns from concept to delivery. My approach ensures emotional, cultural, and commercial relevance across every touchpoint.
Certified in Strategy & Sustainability (IESE), I design CSR programs that deliver purpose and real-world impact. I go beyond compliance—crafting transparent, values-driven storytelling for brands like Etisalat and TVC.
As a Fate Foundation trainer, I craft stories that spark action—rooted in data and cultural insight. Trained by Google, CIM UK, and APCON, I create messages that travel across minds, markets, and media.
Recognitions
2022-2025
2021 to 2024
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Testimonial
Dr. Morayo Afolabi-Brown
Andrew Halon
Oreoluwa Ettu
Kesiena Ogbemi
Ademola Sanya
Stephen Shofu