I am Mabel Adeteye

Strategic
Comms Expert

A member of the Forbes Communications Council and 3-time PR Power List honoree.

ABOUT ME

My name is Mabel, I’m a thought leader and brand communications professional driving global brand success.

With over 16 years of experience in brand management, public relations, and corporate communications strategy, I have developed comprehensive communication strategies while managing brand reputation and stakeholder relations.
My career includes leading communications for global brands like Etisalat Nigeria, Nokia, Mastercard, Wema Bank, British Airways, Coca-Cola, Ford, Google etc with expertise in crisis communications and strategic communication and campaign management. I have served on the CIPR International Committee for four years and i am recognized for my strategic thinking and innovative approach to corporate storytelling

Strategic

Comms

Brand

Mgt.

Traditional &

Digital PR

Crisis

Mgt

Campaign &

Events Mgt

Sustainability &

CSR

Story

Telling

Certified (MCIM, MCIPR, ANIPR) with 16+ years’ experience leading global communications that align with business goals. I drive messaging that builds trust, elevates leadership, and navigates high-stakes moments including crises.

With advanced brand certification, I’ve led rebrands and campaigns that boost engagement and recall. As a Forbes Council member and PR Power List honoree, I build authentic, resonant brand identities.

A CIPR and PRCA UK member, I fuse traditional PR with digital tactics for standout campaigns and coverage. My work spans headline news to YouTube monetisation—delivering impact with consistency and authenticity.

Known for calm crisis leadership, I manage brand threats with strategic messaging and stakeholder alignment. My award-winning work during 2020 turned disruption into trust, resilience, and renewed leadership.

From WEMA Bank to Coca-Cola, I lead large-scale, multi-channel campaigns from concept to delivery. My approach ensures emotional, cultural, and commercial relevance across every touchpoint.

Certified in Strategy & Sustainability (IESE), I design CSR programs that deliver purpose and real-world impact. I go beyond compliance—crafting transparent, values-driven storytelling for brands like Etisalat and TVC.

As a Fate Foundation trainer, I craft stories that spark action—rooted in data and cultural insight. Trained by Google, CIM UK, and APCON, I create messages that travel across minds, markets, and media.

Need my Expertise?

mabeladeteye.com
Phone Number

+2348163167152

Let's talk

    Some reviews and

    Testimonial

    mabeladeteye.com
    She is a problem solver and a determined leader who knows how to get her team to achieve set objectives.

    Dr. Morayo Afolabi-Brown

    mabeladeteye.com
    Mabel is, without doubt, one of the hardest working, most creative and talented, PR and Corp Comms professionals I have worked with. Give her her wings and she will fly high for your company and your brand.

    Andrew Halon

    mabeladeteye.com
    I worked with Mabel when she was a Public Relations Analyst at the Quadrant Company. She showed exceptional aptitude towards media relations/management and she was very meticulous in the delivery of her role. She knows how to own whatever role she finds herself in and bring out the best in it.

    Oreoluwa Ettu

    mabeladeteye.com
    You will meet a lot of people in your career, one of those you should keep like stolen treasure is Mabel. She is thorough, dedicated, precise, honest and intelligent. I thoroughly enjoyed working with her. A solid team player, she has the charisma and energy of a natural born leader. I expect greater things from her in the days to come.

    Kesiena Ogbemi

    mabeladeteye.com
    Mabel is a very articulate person who looks into detail and keep very close relationship with her customers. I have worked closely with you and understood how important it is for you that the customer is satisfied.

    Ademola Sanya

    mabeladeteye.com
    Mabel’s creative thinking, expertise, positive can-do attitude and drive as a Public Relations professional makes her an absolute pleasure to work with. She continually delivers results; goes above and beyond in providing exceptional service and support to all clients under her portfolio; and shows genuine integrity and respect as a service provider. Mabel is enthusiastic, personable and a brilliant networker. Her strengths in staying across issues, pro-actively offering solutions and ideas and being adept at all aspects of communications make her a valuable contributor to any situation or team.

    Stephen Shofu

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